During our trip to Saudi Arabia for the windows and doors exhibition, we hardly had any free time. Shortly after the exhibition began, customers started stopping by the Etaifeng booth, examining the products, inspecting the sample windows, and asking detailed questions. The pace of interaction was very fast and direct. Many customers didn't simply ask about prices; they first examined the structure of the windows. They would open our window sashes, check the profile thickness and thermal break structure, and feel the elasticity of the sealing strips. This showed that they weren't just casually browsing, but were truly knowledgeable and had projects in hand.
During these interactions, we found that Saudi Arabian customers had very specific concerns regarding windows. On one hand, they were concerned about stability in high-temperature environments, and on the other hand, about sealing and durability. They were very interested in whether the sealing strips would age or the hardware would malfunction after prolonged exposure to high temperatures. In response to these questions, we provided detailed explanations of our multi-seal design, profile cavity structure, and the performance of our hardware system under long-term use. Many customers were very satisfied after hearing our explanations.
During the exhibition, many clients came with specific project requirements. They would show architectural drawings on their phones and discuss window types, opening mechanisms, and facade designs on the spot. Some clients were more interested in tilt-and-turn windows, while others were very interested in large sliding windows and curtain wall systems. Each group of clients had different topics of discussion, but they all shared one commonality—the discussions were becoming increasingly detailed, no longer staying at a superficial level.
What impressed us most was that many negotiations didn't end after just one meeting. Some clients came in the morning for a discussion and then returned in the afternoon with colleagues or partners to continue the conversation, asking more in-depth questions about things like External Casement Aluminum Window's delivery times, customization capabilities, testing standards, and export experience. The atmosphere during these discussions was very relaxed.
Throughout the entire exhibition, we clearly felt that customers highly appreciated the concept of External Casement Aluminum Window, but they were more concerned about whether we were truly implementing it systematically. When they learned that Etaifeng's approach, from profile structure and sealing solutions to hardware matching and complete window testing, was based on systematic design and factory-based production, the conversation naturally shifted towards collaboration rather than simply comparing prices.
Many clients also expressed interest in our factory scale, production capacity, and past export experience. We took this opportunity to introduce them to our project experience in different markets, as well as our mature processes in packaging, transportation, and delivery, which are crucial for overseas clients.
Overall, our impression of the Saudi window and door exhibition was very clear: there is market demand, and clients are willing to talk. As long as the product and approach are right, communication becomes very smooth. For Etaifeng, the exhibition was not only an opportunity to showcase our products but also a crucial chance to understand the market firsthand and validate our product direction.
Next, we look forward to gradually transforming these in-depth discussions at the exhibition into actual cooperation projects. If you missed this exhibition or would like to learn more about our External Casement Aluminum Window products, please feel free to contact Etaifeng. We also welcome you to visit our factory for a face-to-face discussion, which will be even more productive.
